Publication standards
Editorial Policy
The standards we use to write, review, and update K-beauty coverage.
01
Reader-first guidance
Articles should answer real skincare and beauty questions clearly, avoid unsupported medical claims, and distinguish product facts from editorial judgment.
02
Evidence and sourcing
We prefer public product information, ingredient lists, retailer pages, brand disclosures, expert references, recurring review signals, and dated source checks over generic claims.
Reader Note
Trust pages are maintained as part of the publication, not as decorative policy links.